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Who we are

Our Heritage

Private Label has a rich heritage dating back to 1994, where we embarked on a dedicated journey to produce premium swimwear and lingerie. Our roots are firmly planted in the historic city of Liepaja, which is renowned not only for its centuries-old sewing expertise but also for hosting a state-of-the-art fabric manufacturing plant. In Latvia, we take pride in the presence of manufacturers for fabrics, ribbons, hardware, and tags – everything necessary for the production of swimsuits and lingerie.

A Legacy of Excellence:

For over two decades, we have passionately honed our craft, continually evolving to meet the demands of a dynamic industry. Our commitment to excellence has enabled us to establish ourselves as a leader in the world of swimwear and lingerie production.

Rooted in Expertise:

Liepaja's legacy as a hub for skilled seamstresses and technologists, product developers, and pattern makers is ingrained in our DNA makers is ingrained in our NDA since the 1970s. We are proud to draw upon this pool of talent to ensure that every piece we produce carries the hallmarks of meticulous craftsmanship.

Innovative Traditions:

While we cherish our heritage, we also embrace innovation and modernity. Our facility seamlessly blends traditional craftsmanship with cutting-edge technology, resulting in swimwear and lingerie that embodies both timeless elegance and contemporary flair.

A History of Partnership:

Throughout our history, we have forged enduring partnerships with brands across Europe and America, helping them realize their vision of premium, customized swimwear and lingerie. Our journey has been characterized by trust, quality, and the pursuit of perfection.

The team and the team lead are beyond amazing, they have been holding my hand throughout the production process (mind you I have no education nor experience in the field). They have helped, advised and worked with me at every step, every need and want and been extremely patient with my timelines. Before finding them I had actually unsuccessfully tried producing my own lingerie line with 5 different companies. Only good words and huge recommendations.

Nicole Victoria Marchesani

Nicole Victoria Marchesani

I very much enjoy working with Artjoms and his team of expert sewing technicians. Their quality and craftsmanship has been excellent over the many years we have worked together. I highly recommend this company for any high quality sewing needs. Thank you so much. – Richard

Richard O’Hamill

Richard O’Hamill

Working with this friendly and professional company for some years now.
My underwear brand Sarah’s Sweeties has high quality standards.
They are very skilled in underwear production.
Hardworking family owned business. Nice and easy to work with.

Sarah Notenboom

Sarah Notenboom

I enjoy working with PRIVATE LABEL very much. There is great communication and the quality of all the products is simply amazing. 10/10 would recommend!

Isa Hoeksema

Isa Hoeksema

We have been working with Private Label for 5 years now and have been very happy with the service and quality delivered over this time, as we have grown as a business and developed more products and larger orders each year. Pricing is transparent, communication is always very quick and responsive, and they are willing to go the extra mile to get the job done including assisting with logistics / fabric shipping / sourcing components etc. I would happily recommend them if you are looking for a factory to grow with whilst ensuring quality is high. We look forward to continuing to produce new product streams with the factory going forwards.

Olivia Bishop

Olivia Bishop