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Privacy Policy

We respect your right to the protection of personal data and have therefore described in this Privacy Policy how Private Label processes and protects personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

1. Who is the controller?

The personal data on Private Label website are maintained and controlled by the Limited Liability Company PRIVATE LABEL, registration number 52103076051, legal address: Ziemelu iela 19, Liepaja, LV-3405, e-mail address:, telephone number 37120389180.

2. What kind of personal data do we process?

We only process personal data that you have provided yourself and that is necessary to fulfill orders, respond to feedback or emails, or send commercial communications:
-when making a customer request on our website (name, e-mail address, telephone number, other data, if provided);
-subscription to receive Private Label newsletters and special offers (email address, messenger nicknames).

3. For what purposes we process personal data and the legal basis for the processing.

We process the personal data provided to us when placing an order on our website only for the purpose of contacting you regarding the fulfillment of your order. The legal basis for processing in this case is the preparation and fulfillment of the distance contract concluded with you and compliance with accounting laws and regulations.

If you have subscribed to receive newsletters and special offers from Private Label, we use your email address and messenger nicknames to carry out Private Label’s commercial mailings. The legal basis for data processing in this case is your consent, which you have the right to withdraw at any time and to unsubscribe from receiving further commercial mailings by selecting this option in your mail and messenger user profile.

4. How long do we keep personal data?

We keep personal data from the customer until there is a cancellation and a request for deletion.

For accounting purposes, personal data are stored in supporting documents for services/invoices and in accounting software in accordance with the timeframes established by regulations.

5. Who do we share personal data with?

Personal data is only available to the extent necessary for those directly involved in processing, preparing, fulfilling and recording orders, responding to your enquiry or request, sending commercial communications and maintaining the website.

We may provide personal data to competent public authorities upon their reasonable request if required by applicable laws and regulations.
We do not share personal data with third countries or international organizations.
All personal data is stored within the European Union.

6. Do we use cookies?

We use cookies on our website as necessary to enable the website to function and to provide the service you have chosen. In addition, statistical and social cookies may be used on this website with your consent.

7. What are your rights?

In accordance with the General Data Protection Regulation, you have the right to:
– request access to your personal data;
– request correction or deletion of your personal data;
– request restriction of processing;
– object to the processing of your personal data;
– not to have your data transferred, if applicable.

In order to exercise the above rights and for other matters relating to the processing of personal data, you may contact us with a duly substantiated request at the above postal or email address. We will respond within one month at the latest. If necessary, we are entitled to request proof of your identity.

If you are dissatisfied with our response or actions, you have the right to complain to the Data Inspectorate or, if necessary, to the courts. However, we would appreciate it if you would first contact us with any questions or objections you may have.

8. Updating personal data and the need to provide personal data.

If there have been any changes to the personal data you have provided, please provide us with the updated data as soon as possible so that we can provide a proper service and comply with the principles and purposes of data processing set out in the General Data Protection Regulation.

9. Automated decision making.

Please be advised that your data will not be used for automated decision making purposes.

10. Procedure for notifying and amending this Privacy Policy.

This Privacy Policy is posted on our website at

We ask that you confirm that you have read this Privacy Policy before you submit a client application or sign up to receive mailings about Private Label services and special offers.
We reserve the right to update and modify this Privacy Policy at any time. The most current version of this Privacy Policy is always available on our website.

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