The 2027 collections are still in development, so it’s too early to predict next season’s bestsellers. However, the first industry forecasts already reveal a clear direction: the focus is shifting away from decoration for its own sake and toward how a garment feels on the body, provides support, and works with everyday clothing.
Among the emerging trends are sheer layers, tactile textures, lightweight constructions, and design details that are no longer hidden but intentionally integrated into the overall aesthetic.
Comfort Starts with Construction
Comfortable lingerie is about much more than a soft wireless bra. The wearing experience depends on how support is distributed, where elastics are positioned, how edges are finished, and how the garment performs in motion.
A soft silhouette does not mean the absence of structure. Even the lightest bra must keep the cups, underband, and straps properly positioned. The difference is that supportive elements are becoming less visible and more seamlessly integrated into the design.
For brands, this is an opportunity to pay closer attention to core products. Customers rarely judge the complexity of the construction—they notice how well the garment fits and how comfortable it remains throughout the day.
Sheerness Becomes a Material Story
Fine mesh and sheer lace continue to appear in early forecasts for 2027, but not as a way to create more revealing lingerie. Instead, the emphasis is on the interaction between layers, light, and skin.
A single garment may combine transparent and opaque panels, matte finishes with subtle sheen, and delicate contrasts in texture. Decorative themes include blurred floral motifs, fine graphic patterns, and openwork structures.
These materials require exceptionally careful finishing. Seams, linings, and elastics remain visible through sheer fabrics, meaning the inside of the garment becomes just as important as the outside.
Texture Takes Over the Role of Decoration
A lingerie style doesn’t need excessive embellishment to make an impression. The fabric itself can become the focal point—through textured lace, dimensional mesh, subtle shine, or a combination of different surface finishes.
Tactile materials work particularly well in minimalist silhouettes. A simple design feels rich and refined when the fabric is visually interesting and pleasant against the skin.
When selecting materials, brands should evaluate more than appearance alone. The fabric must suit the construction, withstand tension, and maintain its shape after repeated wear and care.
Straps and Edges Become Design Features
In 2027 collections, straps, edge finishes, and neckline lines are increasingly designed as visible aesthetic elements rather than technical details meant to be hidden.
This may include unexpected strap placements, contrasting elastics, or graphic cup lines. One carefully considered design feature is often enough to make a style recognizable without relying on excessive decoration.
At the same time, it’s easy to overcomplicate a design. If a detail adds little visual impact, doesn’t improve the fit, or cannot be reproduced consistently in production, it should be reconsidered during sample development.
Lingerie Continues to Be Worn as Outerwear
Some styles are now designed specifically to be seen—under a blazer, an open shirt, or a sheer outer layer. Industry forecasts continue to highlight the growing overlap between lingerie and everyday fashion.
This creates opportunities for bra tops, styles with defined underbands, and cups with a more structured silhouette. Even so, the garment must still function as lingerie, providing the fit and support customers expect. Looking like a cropped top is not enough.
When lingerie is intended to be visible, finishing becomes even more important. Customers notice every edge, closure, and strap, making each component part of the overall design.
Romance Becomes More Refined—Without Losing Decoration
The romantic aesthetic for 2027 feels more polished and restrained than in previous seasons. Delicate lace, refined edges, and soft lines replace overtly vintage-inspired lingerie.
At the same time, broader fashion forecasts point to the return of ornamental details, ribbons, embroidery, and richly textured surfaces. As a result, 2027 cannot be defined by minimalism alone. Brands have room to choose between understated everyday aesthetics and more decorative capsule collections.
There is no need to combine both directions within every style. A collection feels stronger when it has a clear design foundation, using statement elements selectively and with purpose.
What Brands Should Bring into Development
A commercially successful collection can build on proven core styles while introducing a limited number of new designs that express seasonal trends through fabric, construction, or one distinctive design detail.
Before moving into production, brands should evaluate fit, component availability, and whether the chosen construction techniques can be reproduced consistently at scale. A beautiful reference image does not guarantee that the concept will perform well with a specific fabric or across the full size range.
The Private Label Latvia team develops samples and manufactures lingerie collections for brands. Materials, construction, and fit can all be tested and refined before approving the final production run.
